{"product_id":"norrona-femund-flannel-lightweight-shirt-ms-ss26-ss26","title":"Men's Femund Flannel Lightweight Shirt SS26","description":"\u003cp data-start=\"117\" data-end=\"455\"\u003eA timeless layer built for life outdoors, the Femund Flannel Lightweight Shirt blends classic design with modern performance. Whether you're hiking through crisp morning air, layering up for shoulder-season travel, or simply reaching for something dependable day to day, this flannel delivers comfort that feels both familiar and refined.\u003c\/p\u003e\r\n\u003cp data-start=\"457\" data-end=\"910\"\u003eCrafted from 100% organic cotton, the fabric is brushed on both sides for a soft, insulating feel without unnecessary weight. The result is a flannel that regulates temperature naturally—warm when you need it, breathable when you don’t. Durable yet easy-wearing, it develops character over time, with subtle fading and patina that reflect seasons of use. Built with responsible materials, it’s as thoughtful in construction as it is comfortable in wear.\u003c\/p\u003e\r\n\u003cp data-start=\"912\" data-end=\"1424\"\u003eDesigned with function in mind, the shirt features a classic collar and a contoured hem that offers added coverage in the back while maintaining freedom of movement at the sides. Pre-shaped sleeves and rear pleats provide extra room across the shoulders, making it easy to layer or move unrestricted. Two chest pockets handle essentials, including one with a dedicated opening for sunglasses or a pen. Finished with natural corozo nut buttons and subtle embroidered details, it’s a piece that quietly stands out.\u003c\/p\u003e\r\n\u003cp data-start=\"1431\" data-end=\"1446\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1444\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul data-start=\"1447\" data-end=\"2413\"\u003e\r\n\u003cli data-section-id=\"7ffxw1\" data-start=\"1447\" data-end=\"1527\"\u003e\n\u003cstrong data-start=\"1449\" data-end=\"1481\"\u003e100% Organic Cotton Flannel:\u003c\/strong\u003e Soft, breathable, and naturally comfortable\u003c\/li\u003e\r\n\u003cli data-section-id=\"q0ivxh\" data-start=\"1528\" data-end=\"1601\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1556\"\u003eDouble-Brushed Fabric:\u003c\/strong\u003e Enhanced warmth and softness on both sides\u003c\/li\u003e\r\n\u003cli data-section-id=\"jq7wgu\" data-start=\"1602\" data-end=\"1682\"\u003e\n\u003cstrong data-start=\"1604\" data-end=\"1633\"\u003eLightweight Construction:\u003c\/strong\u003e 141 g\/m² fabric for versatile, year-round wear\u003c\/li\u003e\r\n\u003cli data-section-id=\"1ve027v\" data-start=\"1683\" data-end=\"1772\"\u003e\n\u003cstrong data-start=\"1685\" data-end=\"1712\"\u003eTemperature Regulating:\u003c\/strong\u003e Balances warmth and breathability for changing conditions\u003c\/li\u003e\r\n\u003cli data-section-id=\"o4qi26\" data-start=\"1773\" data-end=\"1837\"\u003e\n\u003cstrong data-start=\"1775\" data-end=\"1798\"\u003eCorozo Nut Buttons:\u003c\/strong\u003e Durable, natural-button construction\u003c\/li\u003e\r\n\u003cli data-section-id=\"cde47v\" data-start=\"1838\" data-end=\"1915\"\u003e\n\u003cstrong data-start=\"1840\" data-end=\"1863\"\u003eDual Chest Pockets:\u003c\/strong\u003e One with pen\/sunglasses opening for added utility\u003c\/li\u003e\r\n\u003cli data-section-id=\"i2ge3z\" data-start=\"1916\" data-end=\"1996\"\u003e\n\u003cstrong data-start=\"1918\" data-end=\"1936\"\u003eContoured Hem:\u003c\/strong\u003e Longer back and higher side cut for mobility and coverage\u003c\/li\u003e\r\n\u003cli data-section-id=\"1grww60\" data-start=\"1997\" data-end=\"2071\"\u003e\n\u003cstrong data-start=\"1999\" data-end=\"2036\"\u003ePre-Shaped Sleeves \u0026amp; Back Pleats:\u003c\/strong\u003e Improved range of motion and fit\u003c\/li\u003e\r\n\u003cli data-section-id=\"1yde47z\" data-start=\"2072\" data-end=\"2135\"\u003e\n\u003cstrong data-start=\"2074\" data-end=\"2097\"\u003eUPF 50+ Protection:\u003c\/strong\u003e Shields against strong sun exposure\u003c\/li\u003e\r\n\u003cli data-section-id=\"14tqoh5\" data-start=\"2136\" data-end=\"2197\"\u003e\n\u003cstrong data-start=\"2138\" data-end=\"2162\"\u003eEmbroidered Details:\u003c\/strong\u003e Subtle branding at chest and hem\u003c\/li\u003e\r\n\u003cli data-section-id=\"60rp47\" data-start=\"2198\" data-end=\"2279\"\u003e\n\u003cstrong data-start=\"2200\" data-end=\"2234\"\u003eGOTS-Certified Organic Cotton:\u003c\/strong\u003e Produced with reduced environmental impact\u003c\/li\u003e\r\n\u003cli data-section-id=\"1cvcjon\" data-start=\"2280\" data-end=\"2346\"\u003e\n\u003cstrong data-start=\"2282\" data-end=\"2313\"\u003eOeko-Tex® Certified Fabric:\u003c\/strong\u003e Verified for safe chemical use\u003c\/li\u003e\r\n\u003cli data-section-id=\"12phknk\" data-start=\"2347\" data-end=\"2413\"\u003e\n\u003cstrong data-start=\"2349\" data-end=\"2372\"\u003eBluesign® Approved:\u003c\/strong\u003e Environmentally responsible production\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-start=\"2420\" data-end=\"2441\"\u003e\u003cstrong data-start=\"2420\" data-end=\"2439\"\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul data-start=\"2442\" data-end=\"2859\"\u003e\r\n\u003cli data-section-id=\"b01o48\" data-start=\"2442\" data-end=\"2479\"\u003e\n\u003cstrong data-start=\"2444\" data-end=\"2457\"\u003eCategory:\u003c\/strong\u003e Men’s flannel shirt\u003c\/li\u003e\r\n\u003cli data-section-id=\"9h373b\" data-start=\"2480\" data-end=\"2510\"\u003e\n\u003cstrong data-start=\"2482\" data-end=\"2493\"\u003eWeight:\u003c\/strong\u003e 318 g (size L)\u003c\/li\u003e\r\n\u003cli data-section-id=\"1acd323\" data-start=\"2511\" data-end=\"2586\"\u003e\n\u003cstrong data-start=\"2513\" data-end=\"2524\"\u003eFabric:\u003c\/strong\u003e 100% organic cotton (plain weave, double brushed, 141 g\/m²)\u003c\/li\u003e\r\n\u003cli data-section-id=\"d54c9f\" data-start=\"2587\" data-end=\"2607\"\u003e\n\u003cstrong data-start=\"2589\" data-end=\"2597\"\u003eFit:\u003c\/strong\u003e Regular\u003c\/li\u003e\r\n\u003cli data-section-id=\"wr11uj\" data-start=\"2608\" data-end=\"2658\"\u003e\n\u003cstrong data-start=\"2610\" data-end=\"2622\"\u003eClosure:\u003c\/strong\u003e Button front (corozo nut buttons)\u003c\/li\u003e\r\n\u003cli data-section-id=\"1rm5pr8\" data-start=\"2659\" data-end=\"2720\"\u003e\n\u003cstrong data-start=\"2661\" data-end=\"2673\"\u003ePockets:\u003c\/strong\u003e Two chest pockets (one with utility opening)\u003c\/li\u003e\r\n\u003cli data-section-id=\"dqvs44\" data-start=\"2721\" data-end=\"2752\"\u003e\n\u003cstrong data-start=\"2723\" data-end=\"2742\"\u003eSun Protection:\u003c\/strong\u003e UPF 50+\u003c\/li\u003e\r\n\u003cli data-section-id=\"46crht\" data-start=\"2753\" data-end=\"2803\"\u003e\n\u003cstrong data-start=\"2755\" data-end=\"2774\"\u003eCertifications:\u003c\/strong\u003e GOTS, Oeko-Tex®, Bluesign®\u003c\/li\u003e\r\n\u003cli data-section-id=\"1wkc2kk\" data-start=\"2804\" data-end=\"2859\"\u003e\n\u003cstrong data-start=\"2806\" data-end=\"2819\"\u003eBest Use:\u003c\/strong\u003e Hiking, travel, casual wear, layering\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Norrona","offers":[{"title":"Frozen Fjord \/ M","offer_id":49504271302894,"sku":"210000041412","price":149.0,"currency_code":"USD","in_stock":true},{"title":"Frozen Fjord \/ L","offer_id":49504271335662,"sku":"210000041413","price":149.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/9955\/9918\/files\/auto-2690-26-2383-packshot-f.jpg?v=1787777348","url":"https:\/\/mountainopsvt.com\/products\/norrona-femund-flannel-lightweight-shirt-ms-ss26-ss26","provider":"Mountain Ops","version":"1.0","type":"link"}